Guiding Principles

John H. Crawford, III founded the firm on two operating principles: invest in a conservative manner and provide a high level of personalized service. Complementing these operating principles, Crawford embraces the following values:

  • Integrity

    At Crawford Investment Counsel, Inc., being transparent, honest, and always putting our clients first is non-negotiable and guides every decision made by the firm. Our commitment to integrity extends to underwriting every single investment decision to the absolute best of our ability, hiring only the best talent and reinvesting back into the business to proactively address our clients’ needs. Integrity also incorporates an honest assessment of what is working, what mistakes have been made, and being realistic about expectations and where value can be added.

  • Continuity

    We seek long-term relationships with our clients, and we value long-term relationships with our employees. We are proud to provide our clients with professional expertise from the same dedicated individuals year after year. As a family-owned firm, we have transitioned to a second generation of Crawford leadership, further extending our commitment to consistency. Our formula for continuity is differentiated and is consistent with everything we do.

  • Quality

    Our investment philosophy focuses on total investment return, income production and risk management via high-quality investments. We seek to invest in consistent businesses through a consistently applied and disciplined research process in order to meet the goals and objectives of our investors.

  • Service

    Our goal is to respond to the needs of our clients in a manner that expresses our appreciation and respect for them. We do this by providing individualized, personal service from exceptional professionals who are committed to consistency, stability, responsiveness, and accurate reporting. Our client retention record is superb and it reflects our commitment to the highest level of service.

  • Discretion

    We take client confidentiality very seriously and value our clients’ privacy. We invest in safeguards to keep information confidential and adhere to a strict privacy policy.

  • Independence

    Our goal is to be sure we are always acting in the best interest of our clients. Being independent allows us to work towards the ultimate goals of our clients and is simply the single best way to ensure the continued alignment of the interests of our firm and our investors.