John H. Crawford, III founded the firm on two operating principles: invest in a conservative manner and provide a high level of personalized service. Complementing these operating principles, Crawford embraces the following values:
At Crawford Investment Counsel, Inc., being transparent, honest, and always putting our clients first is non-negotiable and guides every decision made by the firm. Our commitment to integrity extends to underwriting every single investment decision to the absolute best of our ability, hiring only the best talent and reinvesting back into the business to proactively address our clients’ needs. Integrity also incorporates an honest assessment of what is working, what mistakes have been made, and being realistic about expectations and where value can be added.
We seek long-term relationships with our clients, and we value long-term relationships with our employees. We are proud to provide our clients with professional expertise from the same dedicated individuals year after year. As a family-owned firm, we have transitioned to a second generation of Crawford leadership, further extending our commitment to consistency. Our formula for continuity is differentiated and is consistent with everything we do.
Our investment philosophy focuses on total investment return, income production and risk management via high-quality investments. We seek to invest in consistent businesses through a consistently applied and disciplined research process in order to meet the goals and objectives of our investors.
Our goal is to respond to the needs of our clients in a manner that expresses our appreciation and respect for them. We do this by providing individualized, personal service from exceptional professionals who are committed to consistency, stability, responsiveness, and accurate reporting. Our client retention record is superb and it reflects our commitment to the highest level of service.
Our goal is to be sure we are always acting in the best interest of our clients. Being independent allows us to work towards the ultimate goals of our clients and is simply the single best way to ensure the continued alignment of the interests of our firm and our investors.